Archive for February, 2010
29,000 Real Estate Agents quit!
Posted by bradpearson in Motivation on February 10, 2010
The state Department of Real Estate reported that by the end of 2009, 503,284 people had California real estate licenses — down 29,247 or 5.5% from the end of 2008. December’s agent total was the lowest monthly total since May 2006.
Still, California had one real estate agent for every 25 households in the state by the end of 2009.The decline in agents has led to slightly less competition …
In 2007, when to total number of people with real estate licenses peaked at 549,244, the state had one agent for every 23 households in the state.
At the start of the decade, however, there 38 households for every real estate licensee.
Put another way, California had one agent for every 76 men, women and children in the state in December.
That compares to one per 69 residents in 2007, when the number of licensees peaked. But that’s down from 112 at the start of the decade.
State figures show further:
Starting in 2000, California saw an uninterrupted increase in the number of real estate agents for 7 1/2 years while home sales and prices boomed.
But well into the housing slump, the number of agents began a two-year drop.
During that time, broker licenses held steady, while the number of “sales agents” — those who must be employed by a broker to work — fell 12%.
California had a record 398,716 sales agents in November 2007. By last December, there were 350,870 sales agents.
The number of brokers, meanwhile, increased since November 2007, holding steady at 152,000 or more from April 2008 on.
The strong and competent survive!
Yorba Linda’s New Home for Top Agents
Posted by bradpearson in Uncategorized on February 2, 2010

Prudential California Realty’s Yorba Linda branch continuously surpasses the competiton as the top ranking sales office in the community. According to reports compiled by Trendgraphix, Prudential is home to 6 of the top 10 agents in Yorba Linda. The office’s astounding level of success has caused them to outgrow their current facility at Country Club Center at Fairmont Blvd. and Yorba Linda Blvd. To keep up with this growth, Prudential is moving the Yorba Linda office to larger facilities located at 22800 Savi Ranch Parkway, opening in January 2010.
22800 Savi Ranch Parkway
Phone: (714)279-3800
Prudential’s number one commitment is to deliver an unparalleled level of real estate services that far exceed clients’ expectations. The only effective way to do this is to have a facility that enables the sales professionals to deliver stellar service. By relocating and enlarging the Yorba Linda office to a newer state-of-the-art facility, Prudential California Realty’s agents will have enhanced access to key technology tools and resources that will assist in achieving their goals.
According to Rich Cosner, president of Prudential California Realty, “Our Yorba Linda agents have done an incredible job the last few years under the most challenging of market circumstances. They work very hard to get the highest price possible for every home sold in Yorba Linda and they are very successful doing this. The facts are not open to dispute! Trendgraphix, an independent third party firm reports the tremendous success the Prudential California Realty office in Yorba Linda has achieved. In just the first ten months of 2009, the Prudential Yorba Linda office has sold 66% more volume (total value of all listed homes sold and closed) than the number two office. Further, Prudential’s Yorba Linda office has an AVERAGE sales price that is $112,000 higher, per property, than the average sales price for all real estate offices! ($786,000 Prudential’s average sales price vs. $630,000 average sales price for all brokers in Yorba Linda).”
It is clear why more and more homeowners turn to the Prudential Yorba Linda office to sell their home. The office sells more homes and sells those homes for $112,000 more than the average office! We are looking to increase this for our clients and the move to this new facility will enable us to grow and increase the success the office achieves for each individual homeowner.
Other may be slowing down, but Prudential continues to show rock solid strength and growth in every type of market. To learn more about Prudential’s move in Yorba Linda, please visit http://www.PrudentialCaliforniaRealty.com or contact us today at 714-524-4100









