Real Estate on an iPad Workshop – Apple Store Pres. Notes Sept.28,2011

My goal with implementing new technology and the iPad specifically:

-To make/keep Real Estate more personal.Yes,that’s right!
-Increase the quality of information that we give/provide to our customers
-Increase freedom and convenience for our customers
-Create more efficiency so that we can focus more on the things we would rather be doing! Prospecting for new business, to more time with our families!
-Bring much needed, increased professionalism to the Real Estate industry.

So, lets start with a day in the life of a Realtor® who uses an iPad

– Prospecting, door knocking, FSBO’s, Expireds, etc. Working with Buyers… You have solid data at your fingertips. No more going back to the office.

o Title company apps like “Agent First” allow you to pull up tax record information instantly on any property.
o Fidelity Bottom Line app allows you to quickly figure out closing costs and house payments.
o MLS-Touch allows you to pull up to date MLS information from the field in a simple interface

– Presentations with Listing or Buying prospects

-Keynote is a great App that allows you to do a full presentation with your prospect on the fly. NO more books

-YouTube or Videos to showcase your other Virtual tours, commercials, or Video Testimonials!

-Google Earth for showing clients/prospects the aerial view of the property. Lot size, shape, location, proximity to shopping, schools, freeways, etc.

-Use Safari to showcase your Website, and online presence., Trulia, Zillow, etc.
-Safari for using statistic programs like TRENDGRAPHIX

– Penultimate App for taking notes about the home and use as a Talking Pad

– ZIP FORMS Mobile for the iPad! Newly updated and user friendly! Sign up at

– SIGN-N-SEND APP…. Actually sign the contracts ON the iPad!!!! And email COPY…. to all parties directly.

No one can ever say that you didn’t give them a copy of what they signed again!

– Fax It App… You can fax those contracts if needed to any fax number directly from your iPad

– Scan to PDF App – For iPad 2 only. Or iPhone. Camera needed. Scan documents and send via email or Fax it!

– Open Home Pro App – A great app and electronic guest register with an instant email follow up and price update feature!!!!

Other great Apps:

– Pages App Word, Excel, PPT
– Dropbox – Have everything with you, everywhere!

About Brad Pearson

Regional Vice President, Coldwell Banker Residential Brokerage Orange, San Diego, & Riverside Counties.

Posted on September 28, 2011, in Education/Coaching, Uncategorized and tagged . Bookmark the permalink. 5 Comments.

  1. I will definitely attend!

  2. I will attend, I have a new iPad and I want to learn how to use it for my business.

  3. good job.. I would like to attend your next class.
    Mike Patel

  4. Great goods from you, man. I’ve understand your stuff previous to and
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  5. Have you ever thought about publishing an ebook or guest authoring on other websites?
    I have a blog based on the same topics you discuss and would really like to have you share some stories/information. I know my viewers would appreciate your work.
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