Category Archives: Motivation

Great motivational videos!

Episode 20 “LESS is MORE!”

Episode 19 “Don’t follow the herd off a cliff!”

Episode 18 “Get famous in your market!”

Episode 15 “The Power of the Accumulation Effect”

Episode 13 “Make it personal!”

Episode 5 “Know your value… Believe in YOU or lose!”

Day 1, Q4, 2015! Lot’s of opportunities!

Day1Q42015Today signifies the beginning of the last quarter of 2015. This is the time to step on the gas to ensure you end the year strong! Important numbers to recognize: Q4 2014 in Orange County there were 5998 properties sold, each of those had a buyer making almost 12,000 opportunities for a pay check! 6726 homes closed escrow delivering almost 13,500 actual pay checks to Realtors in OC! Listing inventory dropped from 7049 to 5190 (almost 30%!) during Q4 opening massive opportunities for those who work expired and cancelled listings and creating a lower inventory market for home sellers looking to capitalize on the opportunity to get more money for their homes and negotiate with SERIOUS buyers! Do you have a plan to make sure you capitalize on all of this opportunity to end 2015 strong and begin 2016 with momentum?  While so many Realtors will be slowing down and talking about the market slowing down, YOU know the truth and must stay focused!

As always, I am here to help build and implement your strategic plan and coach you to success!  Just call/text 714-782-2723 or email at Brad.Pearson@camoves.com

Click here to read my post on how to win with Expired Listings:

https://bradpearsonsblog.com/2014/07/29/win-with-expired-listings-by-brad-pearson/

 

If you’re not already with Coldwell Banker and enjoying all of the coaching, education, and marketing support we offer, then let’s talk!  Click below for more information on this phenomenal firm!

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Click to learn MORE!

 

2014 Recap Video! Coldwell Banker North Orange County!

2014 Recap condensed into this fun 5 minute video! We had a fun as well as productive year and grew to over 120 agents in 2014 and opened our new 10,000sf flagship North Orange County Regional office in Yorba Linda! And we will continue to grow in 2015! Enjoy this fun short video and HAPPY NEW YEAR!

Don’t miss our GRAND OPENING event/celebration on January 22nd from 4-7pm!

All local Realtors invited! Click image to view video invite.

All local Realtors invited! Click image to view video invite.

Click to learn MORE!

Click to learn MORE!

Win with Expired Listings! by Brad Pearson

It’s 8 in the morning and you start your day (hopefully) by running that days expired listings.  You review each listing andexpired after years of being taught that if a home failed to sell, “it must be the price” so you start to figure out how big of a price reduction is needed to make each listing salable, subject to seeing the home of course.  Then you start making your calls or visits to set appointments to get the opportunity to try and get the listing at lower price so you can sell it.  In this blog post I will offer you a much better strategy to get these listings and actually show the seller that YOU are the best choice for them to provide the opportunity to sell their home.

Let’s start with a addressing the elephant in the room… PRICE!  The LAST thing these sellers want to hear is that they need to list with YOU and drop the PRICE.  If PRICE was the only reason their home failed to sell, then they really don’t need to change agents, they just need to change the PRICE.  So how much sense does it make to tell a seller that you’re the best agent with the best company, best marketing, advertising, etc. but they still need to drop their price $25,000?   The whole scenario begs the question “If you’re so great, and we should list with you, then why are you telling us to drop our price?”  This is why any agent worth their value propositions, should be willing to take that listing and at the least give everything they’ve got to try and accomplish what the other agent couldn’t do before even discussing price.  A simple comparison to going right after price would be if you went to the doctor with a stomach pain and the immediate diagnosis is surgery.  Any good doctor would try everything they could before deciding that surgery is the answer.  In the same way, we as Realtors, should do anything we can to make absolutely sure that when we recommend a price reduction that we’ve exhausted all other options because to a homeowner, a price reduction is major surgery to them.

Let me suggest a simple, yet powerful strategy:

1. Run the full printouts and examine all of the data, photos, accessibility, location, commission, unnecessary hoops to jump through in agents remarks, etc. and look for reasons, other than price, that could have contributed to the home not selling.

2. Once you’ve discovered the areas that YOU could and would do BETTER, then go to the sellers home and share this with them with the following script;

“Mr. & Mrs. Seller, I’ve reviewed your previous multiple listing information and have determined that with some changes and improvements to the marketing of your home and the exposure that my firm and I can provide, that I may be able to get your home sold.  What I can assure you is that IF I cannot sell your home in the next 30-45 days, then we will be able to accurately make the determination that price is the issue.  But only after I do everything I can to properly expose your home to the market would I even consider suggesting a price reduction.  I’d love the opportunity to sit down with you and show you everything that I and my firm do differently to get top dollar for our listings.”

With this approach it completely supports your entire listing presentation and value propositions.  It also provides with the seller a solid and legitimate reason to list with you over re-listing with the previous agent who was likely pushing for a price reduction for weeks before the expiration.

Now it’s important that you actually can improve the marketing and offer improved exposure and presentation to the market!   Here at Coldwell Banker Residential Brokerage we have incredibly powerful tools as well as an in house marketing expert that you can utilize to actually demonstrate to your prospect that you CAN and WILL dramatically marketing-2013-7-29bincrease the advertising and marketing for the home when they list with you.  Tools like the View Magazine with 1.2 million copies distributed each month, the View China for international exposure, our exclusive FAB+ program, our powerful and free Social Made Simple social media program, professional photography, staging, Quickview internal exposure program, YouTube On Location exposure, etc. etc. etc. will set you apart from every agent in your marketplace and instill confidence in your seller that you have what it takes to drive traffic to their home.

As always, I am here to offer ideas, strategies, and coaching to help you grow your business.  For more information on Coldwell Banker Residential Brokerage please feel free to email/text/call  Brad.Pearson@camoves.com or 714-782-2723.

Thanks for subscribing!

Brad

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Over 2000 people will see this post! >Click here!<

I hear it all the time… “I don’t care about Facebook, I don’t have time to write a blog, Twitter is a waste of time, Instagram is for kids, Social Media is a fad, Social Media isn’t my thing, I’m too busy to do Facebook, I can’t figure it out, etc. etc.”   I even hear from agents interviewing with me, that some of my competitors are adamant that they not only do not “do social media” but that they don’t “believe in it” and in some cases they even elaborate extensively on their reasons why.   In this blog post, I want to address the whole social media allergy that appears to exist in the Real Estate business in hopes to bring some common sense to the importance and necessity of this incredibly powerful medium.

First and foremost, I want to make the most direct and impossible to argue with statement with regard to the reason to facebook-over-1-billion-people-servedutilize social media in your business…..   It has NOTHING to do what you think, feel, or believe about it… It simply and only matters what your CLIENTS think about it.   I hope that makes sense.  My simple point is that whether you are using social media or not, the first thing that you must accept is that your clients ARE.  The decision NOT to participate in the social media revolution is the same as deciding that you do not wish to be where your clients are.  It takes an immense amount of either ignorance or arrogance to believe that you can grow a business efficiently without the use of social media nowadays.  It only takes a minute to Google “social media stats” to figure out that the quickest and most efficiently effective way to connect with large amounts of people at a very low or NO cost, is via the many different social media sites.  Whether we like it or not, if we want to be “relevant” to a large segment of our own customer base we need to be where they are.  Especially in the Real Estate business!

So, here’s the breakdown of my heading to this post and why I’m such a believer… Only 350 subscribers to this blog, the blog auto posts to over 1000 of my LinkedIn members, and to 150+ twitter followers, Google+, my 1000+ Facebook friends, I have two business Facebook pages that I can repost this to and share with up to another 2100+ people, then I can choose to “Boost” the post and specifically target thousands more people by location and/or interests.  So at a bare minimum, if I do nothing but simply hit “Publish” I’m connecting to several thousand people in my sphere of influence and beyond.  By writing one post per week on average, I’m staying top of mind to a lot of people on a very consistent basis with solid content, information, updates, ideas, news, etc.  And it doesn’t cost me a dime!  As a cool bonus, I can even track my visits, views, and overall traffic to this post so I know how many people took the time to read it.  I can also see where they came from, i.e. email, facebook, twitter, google, etc. and what geographic area their IP address is where they accessed the blog.  Oh, and I can also see if they clicked via a computer or a mobile device!

Click to download 80/20 business plan!

Click to download 80/20 business plan!

With all of that said, I don’t want anyone to read this and think that they should run out and spend all of their time on Facebook and Twitter.  As I describe in my business plan(available at http://www.BradPearsonOnline.com), I believe that a healthy business should have a solid plan that consists of 80% of business development strategies to be conducted OFFLINE, and 20% to be geared towards a solid and consistent ONLINE strategy.   The better the online strategy, the more effective your offline strategy will be.

Here’s some ideas on how to combine offline and online business development:

-Connect with your entire Sphere of Influence and Past Client list on Facebook and Twitter.  Actively interact with them and their posts.  Post relevant, fun, interesting posts, and always present the best “YOU” online. Not too personal, but not too much business either.  Use common sense.  You can learn so much about your sphere on social media just by paying a little attention.  Nothings better than already knowing so much about your friends and clients and having a warm opening the next time you meet offline!

-Connect on LinkedIn with all of your clients, past clients, prospects, SOI, etc. This is a great place to share each others businesses and support those who support you.

-Gain followers on Twitter by first following those with similar interests, those you know, meet, etc.

-Create a blog on Real Estate and invite all of your clients, past clients, prospects, SOI, etc. to subscribe.  Then take 30 minutes per week to write an informative post on the market, and other topics related to Real Estate.  Promote your blog on other Social Media as well as all offline marketing.

-Create a YouTube channel and post videos on Real Estate, your listings, marketing, etc. and promote on all other media offline and online.

-Create an Instagram account and post fun pictures of your Real Estate activities, your marketing, listings, etc. Connect with other social media so posts go elsewhere.  Add the Instagram logo to your marketing with the others.  Look connected and cool at the same time!

Very simply, combine everything you do offline to an online version!  Always be thinking about how you can combine one with the other!

In the end, I challenge you to set some time aside and implement a solid online social media strategy to dramatically enhance your business, stay connected with your customers, gain knowledge, and share knowledge!

As always, I am here to help you grow your business regardless of company affiliation by sharing posts like this, other social media sites where I post, as well as offline in a free coaching meeting upon request.  If you would like more information about affiliating with Coldwell Banker Residential Brokerage, feel free to call/text or email me for a confidential appointment at Brad.Pearson@camoves.com or cell 714-782-2723.

Thanks for following my blog!  Check out the video below for some fun info on the power of social media and the internet!

Brad

Video:

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Click to learn more!