Monthly Archives: September 2014
With less than a week left before we move in to our new Yorba Linda office, I can’t help but to reflect over the past 11 months. To say that I am grateful and humbled would be an understatement.
While I realize there’s still a lot to be accomplished, I am grateful for the incredible success that we have already achieved together in such a short time!
Here’s a short rundown of some of the great milestones that we have achieved:
-Grew from just about 25 agents to 105 before the grand opening of our new facility!
-Located, leased, and built out, a new 10,000 square foot office in Yorba Linda as promised!
-Grew our average monthly sales count from 10-12 to an average of 40+ with a recent high of 57 at almost $40,000,000! I completely expect to be achieving 75+ sales counts very soon!
–Recommitted to the Tustin market with the announcement of a new state of the art facility coming very soon!
And the momentum continues!!!
These great accomplishments are the result of all of us working together in our common goal of growing the Coldwell Banker Residential Brokerage brand in North Orange County! Our collective efforts have changed the landscape of real estate firms in North Orange County forever. We have certainly gotten our competitors attention! And most importantly, so many of the agents who made the decision to affiliate with Coldwell Banker, are experiencing incredible success after making the move!
For the first time in years, so many agents now have the opportunity to experience first hand that affiliating with a company that bases it’s decisions on strong business principles that are grounded in “what’s best for our agents and our customers”, can create an environment where they can simply focus on growing their businesses knowing that the company is solid, stable, and unwavering in it’s focus.
Please take a moment and watch the video below. I’m confident that it will move you as much as it moved me! It IS the exact mindset in this video that will continue our tremendous forward momentum!
If you are not yet with Coldwell Banker Residential Brokerage and you’d like more information about affiliating with CB or just getting a tour of our new state of the art facility in Yorba Linda, don’t hesitate to reach out to me at Brad.Pearson@camoves.com or call/text 714-782-2723.
This APP is by far one of my favorites! So many of us spend our days either heading to an appointment or waiting for someone to arrive to an appointment. I’ve finally realized that the periodic late arrival is inevitable no matter how much one plans out their day. I’ve heard it a million times from people “if they just would have called and said they were running behind, I would have understood”. One of the most frustrating scenarios is when your appointment shows up 10 minutes late without even making a call or sending an apologetic text. Then there’s the old “I’m 5 minutes away” text and either they have no concept of time, or they were stretching the truth. This APP solves the “I’m on my way” problem with some incredible technology. It’s called Glympse and it’s free! So there’s no reason not to at least try it.
Here’s what it does… You can very simply and in seconds, send a “Glympse” text with a link from your smartphone that will allow the recipient to actually see you on a map driving, riding, walking ,etc. in real time, with the actual speed you
are traveling. You can set the amount of time that the link you sent will show your location, and when that time runs out, they can no longer see you. You can even input the destination and it will show your estimated time of arrival.
Just imagine that you are on your way to a listing appointment and you send a Glympse to your client when you are on your way… Now they can know the exact moment you arrive! How about the good ole “I’ll let you know when I’m on my way”… Now just send them a Glympse and they can even check in to see how far away you are and eta. Running a few minutes behind because of traffic… Send a Glympse so they can see where you are and not have to ask you every few minutes.
Most importantly, this APP can help you stay safe by letting those waiting for you that you are on the road and rather than text or call to ask you where you are, they can just tap the link and view you on the map.
I’ve been using this APP more and more lately and almost everyone I’ve sent a Glypmse to have been very appreciative as well as impressed with the technology. I am confident that you will get the same results if you use this great tool.
iPhone users – Click here to go directly to iTunes to download Glympse: https://itunes.apple.com/us/app/glympse-share-location-friends/id330316698?mt=8
Android users – Click here to go directly to Google Play to download Glympse: https://play.google.com/store/apps/details?id=com.glympse.android.glympse&hl=en
Spread the word and let’s get everyone using this great app and make all of our lives easier!
As always, it is my pleasure to bring strategies and ideas to help you grow your business and become more efficient while providing great service to your clients! Having taught hundreds of Realtors how to use technology to dramatically improve the level of personal service to their customers while saving time, energy and money, I am always open to answering questions and sharing with those interested in collaborating. Please don’t hesitate to share any great APPS that you have found as well!
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Escrow is closed and your buyer is moved into their new home! What an accomplishment in a market where so many transactions are wrought with challenges. We are so happy to have helped our buyers get their home, and often feel like taking a bow in front of them after spending 30 to 45 days or more at maximum stress level working through one obstacle after the other to ensure a successful closing. Even in the “easy” transactions that go perfectly, we are so shocked and surprised sometimes that we sigh in relief at the closing and can’t wait to hand over the keys to the buyers and fulfill their dream of owning this home. If you’re a Coldwell Banker agent, there’s no doubt that you set them up with our Concierge Service and covered every base to make their move as smooth as possible. But there’s one thing that we rarely address aside from our normal conversations with our buyers during a transaction… The almost immediate lonely feeling of being out of place in new surroundings. From going from knowing all of their neighbors, to waving uncomfortably at their new neighbors they’ve never met on the way to work in the morning…they’re starting all over.
In this blog post, I will share a way that WE as Realtors can help our buyers feel more welcome in their new neighborhood, bring people together, and make a strong impact on them that they will never forget. By doing this simple and kind thing, you will strengthen your relationship with your buyers, as well as make a phenomenal impression on the immediate neighbors and very likely get more business from that neighborhood and more REFERRALS from your buyers.
For about $2-$5 you buy a large “Welcome to the Neighborhood” card (here’s a link to some
http://www.greetingcarduniverse.com/welcome-to-the-neighborhood-neighbourhood-cards/houses-welcome-to-the-neighborhood-583399?utm_source=googlebase&utm_medium=cpc&utm_campaign=google_base&campaign=googleshopping&gclid=CLzStvbWvMACFSpp7AodoTEA9Q). Then simply go and knock the doors of the surrounding neighbors and ask them if they would like to write a short welcome message to your clients. NO ONE will say no, and most will be so appreciative of the proactive and thoughtful gesture you are making to gather these welcome messages. I’ve also suggested carrying extra cards with stamped envelopes for those neighbors who are not home with a note from you and your business card attached. If someone says they don’t have time, hand them an addressed and stamped card and envelope for them to take and write their message and drop in the mail later. How many should you do? My suggestion is to at the very least, try to get the immediate 10 homes across the street, and the 5 on each side of their home, but the more the better of course! Another great touch is to write a letter of introduction to your clients, with their permission of course. Here’s a great article that you could even use as a handout with the introduction letter: http://www.wikihow.com/Welcome-New-Neighbors
I can assure you that if you begin doing this for every buyer on every transaction you close, you will NOT have to even ASK the neighbors to list with you, or ask your buyer for referrals. YOU will have their business! Every agent that I’ve talked to that has done this has stories about their buyers literally getting emotional with sometimes tears of happiness when they read the notes from the neighbors. Another interesting thing happens very often too. Some of the neighbors are inspired by your gesture and actually go introduce themselves to the new buyers and a new relationship is sparked. All because of what YOU did.
Of course, if you are the type of person that likes to take things to a higher level, you can even host a “Let’s welcome our new neighbors!” party at the local home owners association, a local restaurant, or even another neighbors house.
Another great thing to do is to go visit all of the closest local businesses, restaurants, etc. and talk to the owner or manager, and ask them if they would like to sign the welcome card. You’ll find that many of them will even offer small gift cards & coupons that you could include when you deliver the finished card.
As always, I enjoy sharing strategies and ideas on ways to grow your business and improve the level of service we all provide to our clients. Of course, this is one of many unique strategies I share with the agents I work with and coach on a regular basis, and I am always open to sharing how a move to Coldwell Banker Residential Brokerage can help you dramatically grow your business! For more information please don’t hesitate to call, text, or email me at 714-782-2723 or Brad.Pearson@camoves.com .
To your continued success,