It’s official! Lease is signed!

CBoffice1Just 5 short months ago we began the search for the perfect facility and location to open the new Coldwell Banker Residential Brokerage office in North Orange County.  The search began for an office between 4,000 and 6,000 square feet in the Yorba Linda/Anaheim Hills areas.  This proved to be a challenge with the lack of highly visible commercial office space available.  As with everything worthwhile, patience paid off!  After a month of searching and looking at what was available out there, we came across this free standing 10,000 square foot building in one of the busiest retail shopping centers in Yorba Linda with plenty of parking and several monument signs on Yorba Linda Blvd and New River as well as directional signage within the center.  Additionally and most importantly we were able to secure huge signage ON the building on multiple sides for the beautiful Coldwell Banker sign.  The location couldn’t have been more perfect with it strategically situated on the Yorba Linda/Anaheim Hills border too!  At this point, the realization kicked in that we are now considering double the square footage that we started looking for, and a massive full demo and remodel of the entire facility and the number crunching began.  From Irvine to New Jersey, an entire team from financial analysts, facilities managers, and executives, began working to shift our North OC plan to a substantially larger presence.  During the process, the updates were flying “How many agents will come?  How many have been hired? etc. etc.”  And happily I was able to report that phenomenal agents were joining and willing to work out of our temporary facility in Anaheim Hills.  I had some agents even saying “I want to be your first hire! and I want to be in the first 10, 20!”  To say I was flattered would be an understatement!  But these agents all were able to see what an incredible change to the landscape of North Orange County was about to happen!   For years there were only a couple large companies with strong value propositions to the customer, and agents continually were traded back and forth between them all, and the options became very limited.  Finally, a strong, large, and financially stable company with a powerful and respected full service luxury brand name decided to open in North Orange County with a very strong agent and customer value proposition.  And here we are!

Coldwell Banker Residential Brokerage, Previews International, Owned by a Subsidiary of NRT LLC., (The Number 1 and single largest real estate company in North America) has committed to North Orange County with offerings to agents like they have never seen before.  The customers will realize a new option that provides them with exclusive benefits, exposure, and services that have yet to be offered in the area!  With over 720 offices and 41,000 agents in the US in our firm alone, and then over 80,000 agents and 3100 offices in 51 countries and territories with Coldwell Banker franchises combined, we are able to simply offer a completely different agent and customer experience than our competitors!

We’ve been called a “disturbance” to the market by agents and others in the industry since this is clearly a “game changer” to so many.  We see this as a great compliment!

I want to thank the now 63 agents and growing daily who have joined prior to this lease and building becoming a reality!  We are now on our way and looking forward to continuing our positive growth with the most professional and productive agents in the area!

If you are interested in more information on our firm, please feel free to call me at 714-782-2723 or email me at


Check out our first fun intro video below!

About Brad Pearson

Regional Vice President, Coldwell Banker Residential Brokerage Orange, San Diego, & Riverside Counties.

Posted on March 26, 2014, in Motivation, Uncategorized and tagged . Bookmark the permalink. Leave a comment.

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