Category Archives: Education/Coaching
Education/Coaching
Real Estate on an iPad Workshop – Apple Store Pres. Notes Sept.28,2011

My goal with implementing new technology and the iPad specifically:
-To make/keep Real Estate more personal.Yes,that’s right!
-Increase the quality of information that we give/provide to our customers
-Increase freedom and convenience for our customers
-Create more efficiency so that we can focus more on the things we would rather be doing! Prospecting for new business, to more time with our families!
-Bring much needed, increased professionalism to the Real Estate industry.
So, lets start with a day in the life of a Realtor® who uses an iPad
– Prospecting, door knocking, FSBO’s, Expireds, etc. Working with Buyers… You have solid data at your fingertips. No more going back to the office.
o Title company apps like “Agent First” allow you to pull up tax record information instantly on any property.
o Fidelity Bottom Line app allows you to quickly figure out closing costs and house payments.
o MLS-Touch allows you to pull up to date MLS information from the field in a simple interface
– Presentations with Listing or Buying prospects
-Keynote is a great App that allows you to do a full presentation with your prospect on the fly. NO more books
-YouTube or Videos to showcase your other Virtual tours, commercials, or Video Testimonials!
-Google Earth for showing clients/prospects the aerial view of the property. Lot size, shape, location, proximity to shopping, schools, freeways, etc.
-Use Safari to showcase your Website, and online presence. Realtor.com, Trulia, Zillow, etc.
-Safari for using statistic programs like TRENDGRAPHIX
– Penultimate App for taking notes about the home and use as a Talking Pad
– ZIP FORMS Mobile for the iPad! Newly updated and user friendly! Sign up at http://www.CAR.org
– SIGN-N-SEND APP…. Actually sign the contracts ON the iPad!!!! And email COPY…. to all parties directly.
No one can ever say that you didn’t give them a copy of what they signed again!
– Fax It App… You can fax those contracts if needed to any fax number directly from your iPad
– Scan to PDF App – For iPad 2 only. Or iPhone. Camera needed. Scan documents and send via email or Fax it!
– Open Home Pro App – A great app and electronic guest register with an instant email follow up and price update feature!!!!
Other great Apps:
– Pages App Word, Excel, PPT
– Dropbox – Have everything with you, everywhere!
Notes from May 10th PCR Mike Ferry Event!
Notes – Mike Ferry BG seminar May 10, 2011
Must have to succeed:
-Attitude- a great one! What is our attitude when we start our day?
-Approach- is your approach going to attract people to you?
– Expectations- what are your expectations based on your approach?
-Mindset – winning and losing is simply a part of life. Get over worrying about the outcome! Get to work.
-Skills – higher the level of skills the better the response from the customer/prospect.
-Hard Work –
-Doing it, day in and day out! “it’s the points of boredom between the moments of excitement that make us great.”
-Why don’t we work hard everyday
-Complacency – Track 100% of what you do for the next 90 days!
-Why am I complacent?
A. My cost of living is? _____
B. My outside income is? (not from job)
C. My plus or minus is= _____
D. My avg comm check is? ______
E. How many homes do you need to sell?
Most agents are barely operating above complacency! Just paying their bills.
How much prospecting do I have to do to break out of complacency?
A. My goal for 2011 is? # of deals I want to close_____
B. My repeat and referral business equals? _____
C. Subtract B from A =[____]
Take C and make that many contacts per day and you will achieve C.!
*If you will spend your time with past clients, SOI, expireds and FSBO’s you can cut that number in half!
A contact is talking to a decision making adult!
Three ways to get business:
A. Wait… Open houses, floor time, etc
B. Buy it… Another way to avoid C.
C. Earn it! Do what it takes to proactively get business. The best and most predictable way!
Why am I not going to do more than I am doing?
A. Our background. It influences our thinking. Let it go!
B. My excuses and my story. Everyone has a story and excuses. Move past them.
C. A lack of desire. Is this you?
Motivation- Motive to take Action! There has to be a reason! What’s yours?
Short Sales
What is a short sale?
A short sale is a transaction in which the lender, or lenders, agree to accept less than the mortgage amount owed by the current homeowner. In some cases, the difference is forgiven by the lender, and in others the homeowner must make arrangements with the lender to settle the remainder of the debt.
Why is the number of short sales rising?
Due to the recent economic crisis, including rising unemployment, and drops in home prices in communities across the nation, the number of short sales is increasing. Since a short sale generally costs the lender less than a foreclosure, it can be a viable way for a lender to minimize its losses.
A short sale can also be the best option for a homeowners who are “upside down” on mortgages because a short sale may not hurt their credit history as much as a foreclosure. As a result, homeowners may qualify for another mortgage sooner once they get back on their feet financially.
What challenges have short sales presented for REALTORS®?
The rapid increase in the number of short sales, and the short sales process itself present a number of challenges for REALTORS®. Major challenges include:
Limited experience
Many REALTORS® are new to the short sales process; a difficulty which is compounded by many lenders’ lack of sufficient and experienced staff to process short sales. Even if the REALTORS® are experienced, most servicers are under-staffed and still not adequately trained, making negotiating a short sale particularly difficult.
Absence of a uniform process and application
Until HAFA guidelines were established, both short-sales documents and processes were lender-specific, making it very difficult and time-consuming for REALTORS® to become knowledgeable and efficient in facilitating these transactions.
Multiple lenders
When more than one lender is involved, the negotiations are much more difficult. Second lien holders often hold up the transaction to exert the largest possible payment, in exchange for releasing their lien, even though in foreclosure they will get nothing.
As a result of these challenges our members have reported difficulties with: unresponsive lenders; lost documents that require multiple submissions, inaccurate or unrealistic home value assessments, and long processing delays, which cause buyers to walk away.
What is being done to address or eliminate these challenges?
HAFA is designed to address many of the challenges presented by short sales. For more information see NAR’s Home Affordable Foreclosure Alternatives Program
