Author Archives: Brad Pearson
The difference… STANDARDS! Great people make a great office!
I know that I’ve been talking a lot lately about the incredible new office we have under construction in Yorba Linda. And make no mistake, this office will be amazing in every way. From the floor plan, the work spaces, amenities, to the overall appearance inside and out, this will be a showplace! But, it’s important that I acknowledge that it IS the PEOPLE that will make this office so special. Frankly they already have!
During the past 9+ months the Anaheim Hills and Yorba Linda agents have managed to achieve incredible success in what we have called “temporary space”. A handful of executive suites, and an office in Tustin with amazing staff people and a great core group of agents there who have been the most welcoming and supportive group of professionals I could have ever asked for. We have managed to grow to over 85 total agents, with our most recent record sales month in July of 57 total sales and just under $40,000,000 in volume! We have been growing at a pace of 8-12 independent sales associates per month on average, and the momentum continues with almost daily calls and emails from agents looking to affiliate with us.
The point I want to drive home in this blog post, is that we are NOT growing by numbers just for the sake of growing. We are absolutely focused on affiliating high quality, ethical, growth minded people. We’ve all seen it before… A new office opens and the manager affiliates anyone and everyone they can and then brags about “agent count”. The old joke, if they can fog a mirror, sign them up! I can honestly say that while we have certainly grown very fast and have affiliated very many great people, we have been very selective. I have graciously and respectfully said “this isn’t a fit” or even referred agents to other firms where I know they would be happier based on the information they shared with me. Now, I know you are wondering… Why would you turn someone away or refer them to another firm? Why not just affiliate them and sort them all out later? Here’s why… After 15+ years in leadership and recruiting, I have learned that it’s not about body count. When building a team, one of the most important things a leader can do is to bring as many like minded people 
together as possible. An office’s “culture” and “energy” can help grow productivity almost as much as anything else. Below are just some of the things we are looking for when affiliating independent sales associates to the office;
1. Positive mental attitude! If most of our affiliation meeting/interview is spent complaining or on negative “stuff” then it may not be a match. I want to hear more about where you’re going than where you’ve been. I want to hear about how you’ve learned from your mistakes and what you will do differently moving forward positive and energized!
2. Growth minded! Whether looking to grow your sales, income, or just overall knowledge of any aspect of this business, this is an important component. We all really should be looking to grow as business people at all times. So, if someone already knows “everything”, then it’s probably not a match.
3. Coach-able! If someone is not coach-able, then how can they grow?
4. Ethical! In the end, it’s all about the clients best interest. While money is important and I am not ashamed to admit that I’m here to make money, we are looking for people who put their clients needs first and foremost at all times!
5. Respectful! We are all in this together! There’s no reason for bullying, berating, arrogance, and overall lack of respect for other agents and customers. If someone believes that they can “do it all on their own” and “don’t need anyone, or care about the feelings of others” then it’s probably not a match.
6. Productive! If someone has been unproductive for years without good reason, then they likely won’t be comfortable in the environment that we’ve created. We don’t expect everyone to want to make a million dollars, but we would like our associates to at least close a minimum of 6 transactions per year. And, NO, we aren’t going to turn away someone with less than that, or disassociate someone who hasn’t achieved that, we just want to see that a concerted effort is being made to get there. We will work with anyone with a strong desire to succeed who meets the other criteria.
7. Full time! I’ve done this for over 21 years and have yet to see someone really succeed long term part time. But most importantly, our customers deserve the truth and great service, and unless a part time agent intends to tell their prospects that “they are their first priority in their second job” then I don’t see it working. I have affiliated independent sales associates who intend to transition over a short period to full time, and in the mean time partner or team up with a full time associate to ensure the customers receive outstanding service.
8. Abundance mindset! Too many people come from positions of scarcity and live their lives thinking there isn’t enough to go around. In real estate there are a lot of independent sales associates out there who suffer from the scarcity mindset. 
They just don’t think there’s enough for everyone and refuse to collaborate, share, and work as a team. Our office is full of people that realize that there is plenty of business out there for everyone! This mindset allows for fun, collaboration, sharing, and an overall relishing in each others success!
9. Professionalism! Should go without saying, but if someone thinks it’s ok to wear shorts and sandals to showing and/or listing appointments then we will have an issue. NO we don’t have dress codes and as independent contractors we won’t tell you how to dress, but we have a highly respected brand image and simply believe our customers deserve the respect of a professionally dressed agent. Professionalism goes far beyond just attire of course, and we are looking to affiliate with those who strive for the utmost in professionalism in their business. Show up on time to appointments, return calls, communicate with clients and agents, etc. etc.
10. Greed is not “good”! We want to affiliate with independent sales associates who frankly are ok with the company making money too and are looking for a strong customer value proposition. If commission split is the only thing that really matters to you and the goal is to leave little to nothing on the table for the company, then there are plenty of companies that offer those kinds of deals. We all get those emails 3-4 times a day. I’ve found that when a fair financial relationship exists between independent sales associate and the company, both parties win, and even more importantly, the customers win as a result of the resources the company can provide such as marketing, advertising, legal support, management, staffing, services, facilities, resources, etc. etc. etc. With all of that said, we are very competitive with our splits, but our value proposition to our associates and customers is what attracts the best agents to us.
I realize that these 10 things seem pretty simple, and to many, they are completely reasonable and frankly attractive, and to others, they may be a little too much to ask. One of my associates the other day made the great comment that “it seems like you are on a lot more appointments with agents than you actually hire”. My response, was “thanks for noticing, I’m holding out for more great agents like you! Their not easy to find!”. While this could sound like a flippant stroking of the ego, it’s the absolute truth.
So, to sum up this post, it is the standards we have, the people who are attracted to those standards, and the adherence to those standards by all, that makes an office great! Being more selective may take longer to grow sometimes, but the end result is a phenomenal group of high quality, like minded, happy people who are highly productive! Not to mention we have A LOT of fun too!
While it is true, we are building an amazing office out of steel, wood, drywall, paint, carpet, etc. etc. etc., it is the PEOPLE that have and will ultimately continue to make this office so amazing to work in! And, it is because of the PEOPLE that this office is even possible!
As always, if you are not already with Coldwell Banker Residential Brokerage, and would like more information about becoming part of our incredible team, please feel free to email or call/text me at Brad.Pearson@camoves.com or 714-782-2723. And if you are already part of our amazing team, I thank you for continuing to uphold such high standards and make our office such a great place to work!
Thanks for subscribing!
Brad
Below is a link to our most recent weekly (August 15th) fun video update! (To view, be sure to click the heading if you are reading this in email to go directly to the blog)
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This weeks update on the new Coldwell Banker Yorba Linda office!
What an exciting week! I had the pleasure of attending our contractors and all department update at the new facility on Tuesday morning. From IT to the general contractor, everyone is confident that we have cleared the way for a September move in. As they say, “everything happens for a reason”, the few delays that we experienced ended up allowing for enough time to get the new fiber optic lines brought to the building, which will ensure we have the most up to date fastest internet speeds available in the area! Considering all of the great technology we are integrating into the office, this was a critical component to a successful launch. This meeting was also THE meeting where we decided on a lot of the technology and amenities for the office. I’m excited to have the opportunity to share some of this great stuff with you below!
-5 Flat Screen Smart TV’s equipped with computers and Apple TV units for easy mirroring from iPads and iPhones.
-Sonos HiFi 5 speaker sound system covering each separate section of the office allowing for remotely controlled and 
different music selections for each area, or complete connectivity as one from the tap of a button on a simple APP. The energy and atmosphere in the office will be incredible! http://www.Sonos.com
-Remotely controlled digital sales and listing boards. No more old fashioned dry erase boards. Simply email, Tweet, or, post from your smartphone and the sale or listing will be added to the board.
-We decided to convert an area that was going to be some more desks into an Anti-Stress/Social Networking Loft area where associates can take a break and relax. There will be Wii, Xbox, to play video tennis, golf, bowling, and even boxing, as well as other fun stress relieving games… Karaoke may even be heard from that area in the afternoons periodically! An Apple TV equipped with Netflix, Hulu, and iTunes will also be available! Of course there will be some good old fashioned 
board games… Checkers anyone? Our thought here was that this business can push the limits of our stress and this area will allow our associates to unplug when they need to and then easily go right back to their desk and jump back into the business! We also think this will be a great way to build and maintain the energy and camaraderie within the office.
-Our large open sales meeting area will also double as a high tech multimedia room and theater, popcorn and all! We might just need to have a movie night once a month after a group prospecting session!
-In Branch Marketing area staffed with our awesome Marketing Coordinator, Sara Araujo! Find materials, listing presentations, get flyers designed and created, ask questions, review your marketing strategies, place orders for farming, postcards, etc. etc. etc. all right there in the office!
-7 days/week receptionist coverage. As they say “First impressions are everything!” Your clients will experience the absolute pinnacle of professionalism in North OC the second they walk through the front doors regardless of the day. 
Just imagine that not only will your clients be offered coffee or water, but they will be handed a professionally printed “Beverage Menu” that will offer 10+ different hot and cold beverages that will be brought to them by our staff member with a smile! Let the receptionist know before your clients arrive and she can even personalize the beverage menu with their names for that extra special personal touch!
This office will represent the future of traditional real estate. Every aspect that you can think of will be a little different, an improvement on the existing business model. Associates can expect to hear a bell ring twice a day for the multiple 15 minute health walks around the huge shopping center where the topic of best real estate practices will be discussed and problems will be solved with the collaboration and passionate input of others.
As the manager of the office, you will notice something very different with me too. There won’t be the traditional “managers office” that most are used to! I will be taking advantage of one of the spacious open desk areas. Of course, there will be a private area available for those meetings that require confidentiality. The “open door policy” that was so revered in the past, is no longer so revered. I love Real Estate Agents and I want to be out in IN the open and accessible to help and support productivity!
It is great to be with such a forward thinking and innovative firm like Coldwell Banker Residential Brokerage! It is the positive and supportive culture and incredible focus on Work-Life Balance this firm offers that really does create an environment for agents and employees to enjoy what they do and reach their full potential as professionals!
Below I have included a link to my most recent update video as well as the recent Forbes article where Coldwell Banker was recognized for it’s focus on Work-Life Balance. You’ll see that we definitely have created something special with more great things to come!
As always, if you are not already with Coldwell Banker, and would like more information, feel free to email or call me at Brad.Pearson@camoves.com or 714-782-2723.
Thanks for subscribing!
Brad
(To view video you must visit blog directly as it will not show up in the email notification)
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http://www.forbes.com/sites/kathryndill/2014/07/29/the-best-companies-for-work-life-balance/
It’s just the right thing to do…. But why isn’t everyone doing it?
We all know how stressful moving can be. The strain put on the human mind during the move from one home to another is immense. Just Google “life’s most stressful events” and you’ll find pages and pages where moving is in the top 5. Healthstatus.com lists “moving” number 3 following death of a loved one and divorce, and is ahead of major illness, and job loss. (http://www.healthstatus.com/health_blog/depression-stress-anxiety/top-5-stressful-situations) Anyone who has moved recently can easily relate. Just the thought of moving sends shivers up my spine, and I’m clearly not alone. From the emotional stress of leaving a place that was so personal and full of memories, to the overall logistics of the actual move process, the nightmare of planning out the move, interviewing moving companies, packing up, and then worrying about everything making it to the destination in tack, and then the weeks and even months of unpacking. It never fails that the one thing you need too is always the last thing to get unpacked.
What is so surprising to me, after 21 years in the Real Estate business, is that so little attention is paid to helping our clients with the actual move process. Of course we all talk about it with our clients, but very few companies actually offer any real support and assistance with the process. As a matter of fact, short of making a referral to a moving company that may offer a discount, most companies and agents do not offer much more than that. So here we are, selling homes for people and for the most part, each agent is on their own to decide how much, if any, support they will offer. Now I realize that there are some agents out there that likely offer more than others, but those would certainly be the exception rather than the norm.
Maybe it’s because of how much I loathe moving, but within a week of joining Coldwell Banker Residential Brokerage, I was barraged with hundreds of incredible tools for Realtors, and their clients, but one stood out to me more than the others. Several of the great folks who were helping me get oriented with the company were a little surprised at how I kept going back to this one client offering. It was the client Concierge Services department within the company and website ConciergeService.com. The website alone is incredible in it’s easy design and all of it’s offerings, but what really impressed me the most was that this is an actual department within the corporate office of Coldwell Banker Residential Brokerage staffed by great people dedicated to assisting our clients with the many aspects of the move process, as well as so many other benefits. The fact that our clients can call this department by phone and talk to an actual move specialist was astounding. I just kept thinking that this is a huge reason why our firm is so successful, why our agents have such a huge referral base, and why we are #1 in corporate relocation in the US. The weight that this free service takes off of our clients during such a stressful time in their lives is something that we take seriously and actually invest large financial resources to make available as well as constantly improve upon. Yet, it is one of the things we talk about the least. I had the great opportunity to meet Pete Nordstrom several years ago, yes, the Nordstrom departments stores family member, and he said something that I had never thought about. He made a great point that Nordstrom NEVER makes a big deal about their service. It’s not in their tagline, or commercials even. They just “provide great service” and their customers spread that word. Clearly their strategy has worked! I have to liken this to how CBRB has positioned this great Concierge Service. Aside from this blog post, you won’t see it in our commercials, or all over our ads, it’s just an offering that is available along with so many others to make the experience of selling or buying a home a great one. And our statistics and rankings as the Number 1 residential real estate company in America confirms that our clients are happy and spreading the word. We weren’t just Number 1 last year, but for the last 17 years consecutively. While so many great firms are out there, Coldwell Banker Residential Brokerage is the ONLY firm to offer a service like this.
Click image to visit our exclusive Concierge Service website
Below are some quotes from just a few of our clients that confirm that it’s more than enough for us to just let our clients spread the word on their experience;
“I am a homeowner and wanted to tell you how much I appreciate Concierge and what a help it has been to me. We are just getting started on a bathroom remodel. What a wonderful help and quite a nice perk from Coldwell Banker to have this type of a thing. I do appreciate how helpful everyone has been!” — J. Tschetter, Satisfied Customer
“Thank you so much for your help. It is especially difficult organizing a complex move from Australia, and I am appreciative of any advice and assistance that you can provide. Again, I very much appreciate your guidance and assistance in organizing this move. It was a great relief to learn of this service provided to Coldwell Banker clients.” — K. Palghat, Satisfied Customer
“I genuinely want to thank you and Coldwell Banker Concierge for your help and for the outstanding list of companies you recommend to new homeowners.” — J. Mandel, Satisfied Customer
“The vendor was very flexible and professional, working with me to give me exactly what I wanted for the best price possible. They worked really hard to get the work done on the schedule I wanted – good job! It looks great.” — F. Reingold, Sherman Oaks, Satisfied Customer
“Your service is exceptionally unique and good. We appreciate it very much and our confidence in Coldwell Banker is #1.” — D. Schneider, Satisfied Customer
“It was a mammoth move and the mover did a very good job! The mover paid attention to detail and close follow ups with supervisors.” — M. Firestone, Satisfied Customer
Just imagine how those customers felt and how different their experience could have been without such a great service!
If you would like more information on this great free service, just visit http://www.ConciergeService.com. If you are a Realtor and interested in learning more about the offerings at Coldwell Banker Residential Brokerage, don’t hesitate to call/text or email me at 714-782-2723 or Brad.Pearson@camoves.com.
Thank you for visiting my blog and check out the video below!
Brad
Remember, to view the video you must go directly to the blog by clicking the headline as it will not show in your email notification.
http://www.youtube.com/watch?v=BuecpPYZ–Q&sns=em
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Welcome TOM PELTON & congratulations SANDRA DEERING!
I am pleased to announce that effective immediately, Sandra Deering will be returning to the role of Broker of Record for the Southern California Company full-time. With today’s ever-changing challenges and continued strategic growth necessary, having Sandra dedicated wholly to the Broker of Record functions is essential. Sandra will be housed in the main offices in our Irvine Support Center.
It is also with great pleasure that we welcome Tom Pelton as the new branch manager in the Laguna Niguel and Dana Point/San Clemente offices. Tom joins us from the Prudential California Realty office in Brea where he has held the position of Branch Manager since 2007. Prior to that, Tom was a top-producing sales associate with over 50 transactions annually and close to $1 million in GCI. Tom is a leader who practices what he teaches, and his passion to lead and build a culture around positive productive energy and agent collaboration has created much success for his agents. He is an innovative industry leader and trainer in the areas of technology, social media, online lead generation, and agent productivity. Tom brings many attributes to real estate coupled with 25 years of public speaking, both nationally and internationally, on topics such as personal development, sales, marketing, spirituality, and leadership. Tom is thrilled to be back in the Coldwell Banker family where his father and his wife’s mother were Coldwell Banker sales associates in Northern California.
Please join me in thanking Sandra for all she has done in her multiple roles and congratulating Sandra as she returns to her dedicated role of Broker of Record. Also, join me in giving Tom a hearty welcome to Coldwell Banker and our management team. I am confident that the focused roles and the people in them will continue to lead Coldwell Banker Residential Brokerage to new heights in the local markets.
Sincerely,
JEFF CULBERTSON
Executive Vice President
NRT, Southwest Region
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Win with Expired Listings! by Brad Pearson
It’s 8 in the morning and you start your day (hopefully) by running that days expired listings. You review each listing and
after years of being taught that if a home failed to sell, “it must be the price” so you start to figure out how big of a price reduction is needed to make each listing salable, subject to seeing the home of course. Then you start making your calls or visits to set appointments to get the opportunity to try and get the listing at lower price so you can sell it. In this blog post I will offer you a much better strategy to get these listings and actually show the seller that YOU are the best choice for them to provide the opportunity to sell their home.
Let’s start with a addressing the elephant in the room… PRICE! The LAST thing these sellers want to hear is that they need to list with YOU and drop the PRICE. If PRICE was the only reason their home failed to sell, then they really don’t need to change agents, they just need to change the PRICE. So how much sense does it make to tell a seller that you’re the best agent with the best company, best marketing, advertising, etc. but they still need to drop their price $25,000? The whole scenario begs the question “If you’re so great, and we should list with you, then why are you telling us to drop our price?” This is why any agent worth their value propositions, should be willing to take that listing and at the least give everything they’ve got to try and accomplish what the other agent couldn’t do before even discussing price. A simple comparison to going right after price would be if you went to the doctor with a stomach pain and the immediate diagnosis is surgery. Any good doctor would try everything they could before deciding that surgery is the answer. In the same way, we as Realtors, should do anything we can to make absolutely sure that when we recommend a price reduction that we’ve exhausted all other options because to a homeowner, a price reduction is major surgery to them.
Let me suggest a simple, yet powerful strategy:
1. Run the full printouts and examine all of the data, photos, accessibility, location, commission, unnecessary hoops to jump through in agents remarks, etc. and look for reasons, other than price, that could have contributed to the home not selling.
2. Once you’ve discovered the areas that YOU could and would do BETTER, then go to the sellers home and share this with them with the following script;
“Mr. & Mrs. Seller, I’ve reviewed your previous multiple listing information and have determined that with some changes and improvements to the marketing of your home and the exposure that my firm and I can provide, that I may be able to get your home sold. What I can assure you is that IF I cannot sell your home in the next 30-45 days, then we will be able to accurately make the determination that price is the issue. But only after I do everything I can to properly expose your home to the market would I even consider suggesting a price reduction. I’d love the opportunity to sit down with you and show you everything that I and my firm do differently to get top dollar for our listings.”
With this approach it completely supports your entire listing presentation and value propositions. It also provides with the seller a solid and legitimate reason to list with you over re-listing with the previous agent who was likely pushing for a price reduction for weeks before the expiration.
Now it’s important that you actually can improve the marketing and offer improved exposure and presentation to the market! Here at Coldwell Banker Residential Brokerage we have incredibly powerful tools as well as an in house marketing expert that you can utilize to actually demonstrate to your prospect that you CAN and WILL dramatically 
increase the advertising and marketing for the home when they list with you. Tools like the View Magazine with 1.2 million copies distributed each month, the View China for international exposure, our exclusive FAB+ program, our powerful and free Social Made Simple social media program, professional photography, staging, Quickview internal exposure program, YouTube On Location exposure, etc. etc. etc. will set you apart from every agent in your marketplace and instill confidence in your seller that you have what it takes to drive traffic to their home.
As always, I am here to offer ideas, strategies, and coaching to help you grow your business. For more information on Coldwell Banker Residential Brokerage please feel free to email/text/call Brad.Pearson@camoves.com or 714-782-2723.
Thanks for subscribing!
Brad
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Here we come! July 25th Coldwell Banker Yorba Linda office update!
About 9 months ago, there was no shortage of those who said it “couldn’t be done”. They said “the chances of opening a new office in Yorba Linda amongst some formidable intrenched competitors was a long shot”. And to be honest, and to make a little public confession, there was a little part of me that believed them at first. I mean, let’s be honest, who doesn’t have some doubt when tasked with a huge undertaking, risk, and a huge audience of people that plan to work hard to ensure your failure, called competitors. With that said, I am incredibly thankful for those who not only said “it CAN be done and we CAN do it”, but especially for those who said “we are with you!” I am also thankful for the foresight of such a great company to entrust me to lead this great undertaking and provide us all an amazingly professional and respectful environment that allows for everyone to grow and enjoy their career in real estate. And I would be remiss not to mention my incredibly supportive family who have had to endure many early mornings and late nights to get to this point.
So where are we now? With tremendous pleasure, I can say that we are now at 83 Independent Sales Associates, with many more
great people affiliating each week that goes by. We have consistently had “record months” so many times that the bar just keeps getting higher and higher. And the month of July is another one of those record months! This amazing group of agents already have 50 sales with over $30,000,000 in volume and are on track to potentially pass 60 new sales and scare $40,000,000 for the month of July! To put this in perspective, this represents over $1,000,000 in projected Gross Closed Commissions that will be paid to the Independent Sales Associates in one month! Now for a group that is working out of two separate, temporary facilities, and for all intent and purposes, “camping out” until the new Yorba Linda flagship office is opened, this success speaks to their skill, talent, and tremendous focus. While many in the real estate business right now are lamenting that it is “slow”, we are experiencing quite the opposite.
The theme for this weeks video that I’m posting below is “Here we come!”. While we are still in the rear view mirror of several of our competitors, our front license plate is becoming very clear as you’ll see in this fun video!
If you are not yet with our great firm and would like to find out why so many great people have affiliated with us over the past 9 months, then please feel free to email or call/txt me at Brad.Pearson@camoves.com or (714) 782-2723.
Thanks for following the progress!
Brad
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Over 2000 people will see this post! >Click here!<
I hear it all the time… “I don’t care about Facebook, I don’t have time to write a blog, Twitter is a waste of time, Instagram is for kids, Social Media is a fad, Social Media isn’t my thing, I’m too busy to do Facebook, I can’t figure it out, etc. etc.” I even hear from agents interviewing with me, that some of my competitors are adamant that they not only do not “do social media” but that they don’t “believe in it” and in some cases they even elaborate extensively on their reasons why. In this blog post, I want to address the whole social media allergy that appears to exist in the Real Estate business in hopes to bring some common sense to the importance and necessity of this incredibly powerful medium.
First and foremost, I want to make the most direct and impossible to argue with statement with regard to the reason to 
utilize social media in your business….. It has NOTHING to do what you think, feel, or believe about it… It simply and only matters what your CLIENTS think about it. I hope that makes sense. My simple point is that whether you are using social media or not, the first thing that you must accept is that your clients ARE. The decision NOT to participate in the social media revolution is the same as deciding that you do not wish to be where your clients are. It takes an immense amount of either ignorance or arrogance to believe that you can grow a business efficiently without the use of social media nowadays. It only takes a minute to Google “social media stats” to figure out that the quickest and most efficiently effective way to connect with large amounts of people at a very low or NO cost, is via the many different social media sites. Whether we like it or not, if we want to be “relevant” to a large segment of our own customer base we need to be where they are. Especially in the Real Estate business!
So, here’s the breakdown of my heading to this post and why I’m such a believer… Only 350 subscribers to this blog, the blog auto posts to over 1000 of my LinkedIn members, and to 150+ twitter followers, Google+, my 1000+ Facebook friends, I have two business Facebook pages that I can repost this to and share with up to another 2100+ people, then I can choose to “Boost” the post and specifically target thousands more people by location and/or interests. So at a bare minimum, if I do nothing but simply hit “Publish” I’m connecting to several thousand people in my sphere of influence and beyond. By writing one post per week on average, I’m staying top of mind to a lot of people on a very consistent basis with solid content, information, updates, ideas, news, etc. And it doesn’t cost me a dime! As a cool bonus, I can even track my visits, views, and overall traffic to this post so I know how many people took the time to read it. I can also see where they came from, i.e. email, facebook, twitter, google, etc. and what geographic area their IP address is where they accessed the blog. Oh, and I can also see if they clicked via a computer or a mobile device!
Click to download 80/20 business plan!
With all of that said, I don’t want anyone to read this and think that they should run out and spend all of their time on Facebook and Twitter. As I describe in my business plan(available at http://www.BradPearsonOnline.com), I believe that a healthy business should have a solid plan that consists of 80% of business development strategies to be conducted OFFLINE, and 20% to be geared towards a solid and consistent ONLINE strategy. The better the online strategy, the more effective your offline strategy will be.
Here’s some ideas on how to combine offline and online business development:
-Connect with your entire Sphere of Influence and Past Client list on Facebook and Twitter. Actively interact with them and their posts. Post relevant, fun, interesting posts, and always present the best “YOU” online. Not too personal, but not too much business either. Use common sense. You can learn so much about your sphere on social media just by paying a little attention. Nothings better than already knowing so much about your friends and clients and having a warm opening the next time you meet offline!
-Connect on LinkedIn with all of your clients, past clients, prospects, SOI, etc. This is a great place to share each others businesses and support those who support you.
-Gain followers on Twitter by first following those with similar interests, those you know, meet, etc.
-Create a blog on Real Estate and invite all of your clients, past clients, prospects, SOI, etc. to subscribe. Then take 30 minutes per week to write an informative post on the market, and other topics related to Real Estate. Promote your blog on other Social Media as well as all offline marketing.
-Create a YouTube channel and post videos on Real Estate, your listings, marketing, etc. and promote on all other media offline and online.
-Create an Instagram account and post fun pictures of your Real Estate activities, your marketing, listings, etc. Connect with other social media so posts go elsewhere. Add the Instagram logo to your marketing with the others. Look connected and cool at the same time!
Very simply, combine everything you do offline to an online version! Always be thinking about how you can combine one with the other!
In the end, I challenge you to set some time aside and implement a solid online social media strategy to dramatically enhance your business, stay connected with your customers, gain knowledge, and share knowledge!
As always, I am here to help you grow your business regardless of company affiliation by sharing posts like this, other social media sites where I post, as well as offline in a free coaching meeting upon request. If you would like more information about affiliating with Coldwell Banker Residential Brokerage, feel free to call/text or email me for a confidential appointment at Brad.Pearson@camoves.com or cell 714-782-2723.
Thanks for following my blog! Check out the video below for some fun info on the power of social media and the internet!
Brad
Video:
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July 18th Video Update – Coldwell Banker Yorba Linda
Another week has gone by and huge progress has been made! I must admit that I’ve learned a lot through this incredible process of transforming a vacant medical office building into the beginnings of a luxury Real Estate office. The facilities folks here at Coldwell Banker are just plain amazing. During the demo and construction process, I’m finding that it is inevitable that we will run into obstacles here and there with surprises that come up. What is impressive is that the team not only expects these little surprises/obstacles, but they are prepared with almost immediate remedies and solutions to every situation. Something as simple as a support beam that was discovered and immovable, goes from being an eyesore requiring a complete redesign of our lobby, to a perfectly positioned redesigned modernistic curved reception desk with 
an inviting walkway to the bullpen and conference rooms. It literally is the mindset with these pros that where there is an obstacle, it can easily become an opportunity to use creativity, collaboration, and plain teamwork to not only resolve the challenge but improve the original design/plan. And this is what happened last week! So along with the beginning of framing some offices upstairs, our lobby has been modified slightly and frankly improved from the previous plans. What I know is that while our move in date is still fluid and subject to many variables, we are making huge progress and the best people are on the job to make this office an incredible showplace once opened!
Lastly, the office and desk count is going to allow us to grow with room for over 100 great Independent Sales Associates! We will have a full compliment of staff and services to provide the support that our agents and clients deserve. The office will be staffed as follows:
-Full time office administrator
-Full time office admin assistant/receptionist
-Full time Marketing Coordinator on site to support and assist agents with their marketing, advertising, farming, design, and more!
-Weekend reception coverage Saturday and Sunday…when real estate sales happen! Few if any of our competitors are staffed on the weekends anymore, yet we believe our clients and agents deserve to have professional reception and assistance on the weekends. Our office will be the busiest in North OC on the weekends!
-Full time Transaction Coordinator
-Full time Branch Manager/coach/leader
-Full time Assistant Manager/coach/leader
-On site full time professional Escrow and Mortgage staff
-2 full time on site mentors
-On call IT support as needed
-Client Concierge Services on demand
As you can see, we are committed to a level of service and support well beyond the average real estate office in the area.
So, not only will we have an amazing facility, but we will be delivering a high touch, high service option right here in North Orange County to those who are looking to grow their business in all price ranges, but especially the high end!
Below is my newest short fun video update. Take a moment to watch it and you’ll see the progress coming along beautifully!
Don’t hesitate to reach out to me with any questions at Brad.Pearson@camoves.com or text/call 714-782-2723.
Brad
Video:
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A smooth launch into North Orange County!
Corporate Headquarters Irvine California
It is amazing what can be accomplished when a group of properly motivated, and talented people are inspired by a goal and objective and empowered by great leadership at a phenomenal, professional, and financially strong company to execute on a near perfectly thought out plan. While that was a bit of a mouthful, it pretty much sums up perfectly what has taken place here in North Orange County over the past 8 months with the launch of the new Yorba Linda Coldwell Banker Residential Brokerage/Previews International office.
From the moment I joined the company, I was introduced to great people with smiles on their faces and a genuine desire to support the mission that I was tasked with out in the field. From the great people in facilities, accounting, marketing, operations, relocation, administration, and the many vendors, to the executive leadership team, everyone is clearly focused to support the mission of launching this new branch. Without exaggeration, I was made to feel like every one of these great people were doing nothing but working to execute on our Yorba Linda plan, when in reality they are all working on a multitude of other projects and office additions and expansions, acquisitions, etc. One thing I realized really quickly with this company was that everyone is focused on removing all obstacles that could slow the execution of the plan. Information was thoughtfully requested to assemble a solid move forward budget, obtain all approvals, and make solid decisions to enable everyone to simply do the job they were tasked to do. Very few meetings, zero conflict, and absolute clarity and follow through with open communication. This whole process was so impressive to me that at first I almost couldn’t believe it and was waiting for something to go wrong. When a decision was and is made, that decision has been well thought through and there’s a solid plan to execute. Well, it finally hit me, these people were the “real deal” and with over 700 company owned offices, the depth of experience in launching new offices was apparent yet humbly showcased with class and professionalism.
The core of the entire process was and is always grounded in this one simple philosophy; “Will this be the best thing for our Independent Sales Associates, attract more great Independent Sales Associates, and create an environment for them to grow and succeed?”. Everyone was clear that if the answer was yes to the above question, then we all would win and we would move forward!
New Yorba Linda Office at 21580 Yorba Linda Blvd. during construction.
All of the above is what has lead to where we are now. Our spectacular 10,000 square foot, luxury, state of the art, office is well on it’s way to completion! With 26 private offices, luxury spacious work areas, finely appointed conference rooms with the latest technology, and a jaw dropping lobby to greet your valued clients while offering them a choice of 10 different beverages from espresso to hot chocolate, any professional Realtor will be proud to show up to work here daily! Needless to say, the excitement has become contagious and the anticipation is exhilarating! Every single week that goes by, the office is transforming into what will be the premier real estate office for some of the best Realtors in North Orange County. This beautiful facility will be much more than a grand showplace of beautiful design, gorgeous decor, and modern technology, it is and will be the culmination of a positive, professional, fun, and collaborative culture with high standards that will ultimately define it. The people who embrace and seek out this culture are what will make this the greatest place to thrive and grow a real estate career in North Orange County.
Over the past several weeks I have made a couple of short fun videos showcasing the progress of the office building transformation. I am posting the links below. I am sure you will feel the energy!
If you would like information on affiliating with Coldwell Banker please do not hesitate to call/text or email me at (714) 782-2723 or Brad.Pearson@camoves.com. Aggressive transition packages available for qualified Independent Sales Associates! Make your move with zero costs! Call for details!
Brad
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