Category Archives: News
I know that I’ve been talking a lot lately about the incredible new office we have under construction in Yorba Linda. And make no mistake, this office will be amazing in every way. From the floor plan, the work spaces, amenities, to the overall appearance inside and out, this will be a showplace! But, it’s important that I acknowledge that it IS the PEOPLE that will make this office so special. Frankly they already have!
During the past 9+ months the Anaheim Hills and Yorba Linda agents have managed to achieve incredible success in what we have called “temporary space”. A handful of executive suites, and an office in Tustin with amazing staff people and a great core group of agents there who have been the most welcoming and supportive group of professionals I could have ever asked for. We have managed to grow to over 85 total agents, with our most recent record sales month in July of 57 total sales and just under $40,000,000 in volume! We have been growing at a pace of 8-12 independent sales associates per month on average, and the momentum continues with almost daily calls and emails from agents looking to affiliate with us.
The point I want to drive home in this blog post, is that we are NOT growing by numbers just for the sake of growing. We are absolutely focused on affiliating high quality, ethical, growth minded people. We’ve all seen it before… A new office opens and the manager affiliates anyone and everyone they can and then brags about “agent count”. The old joke, if they can fog a mirror, sign them up! I can honestly say that while we have certainly grown very fast and have affiliated very many great people, we have been very selective. I have graciously and respectfully said “this isn’t a fit” or even referred agents to other firms where I know they would be happier based on the information they shared with me. Now, I know you are wondering… Why would you turn someone away or refer them to another firm? Why not just affiliate them and sort them all out later? Here’s why… After 15+ years in leadership and recruiting, I have learned that it’s not about body count. When building a team, one of the most important things a leader can do is to bring as many like minded people together as possible. An office’s “culture” and “energy” can help grow productivity almost as much as anything else. Below are just some of the things we are looking for when affiliating independent sales associates to the office;
1. Positive mental attitude! If most of our affiliation meeting/interview is spent complaining or on negative “stuff” then it may not be a match. I want to hear more about where you’re going than where you’ve been. I want to hear about how you’ve learned from your mistakes and what you will do differently moving forward positive and energized!
2. Growth minded! Whether looking to grow your sales, income, or just overall knowledge of any aspect of this business, this is an important component. We all really should be looking to grow as business people at all times. So, if someone already knows “everything”, then it’s probably not a match.
3. Coach-able! If someone is not coach-able, then how can they grow?
4. Ethical! In the end, it’s all about the clients best interest. While money is important and I am not ashamed to admit that I’m here to make money, we are looking for people who put their clients needs first and foremost at all times!
5. Respectful! We are all in this together! There’s no reason for bullying, berating, arrogance, and overall lack of respect for other agents and customers. If someone believes that they can “do it all on their own” and “don’t need anyone, or care about the feelings of others” then it’s probably not a match.
6. Productive! If someone has been unproductive for years without good reason, then they likely won’t be comfortable in the environment that we’ve created. We don’t expect everyone to want to make a million dollars, but we would like our associates to at least close a minimum of 6 transactions per year. And, NO, we aren’t going to turn away someone with less than that, or disassociate someone who hasn’t achieved that, we just want to see that a concerted effort is being made to get there. We will work with anyone with a strong desire to succeed who meets the other criteria.
7. Full time! I’ve done this for over 21 years and have yet to see someone really succeed long term part time. But most importantly, our customers deserve the truth and great service, and unless a part time agent intends to tell their prospects that “they are their first priority in their second job” then I don’t see it working. I have affiliated independent sales associates who intend to transition over a short period to full time, and in the mean time partner or team up with a full time associate to ensure the customers receive outstanding service.
8. Abundance mindset! Too many people come from positions of scarcity and live their lives thinking there isn’t enough to go around. In real estate there are a lot of independent sales associates out there who suffer from the scarcity mindset. They just don’t think there’s enough for everyone and refuse to collaborate, share, and work as a team. Our office is full of people that realize that there is plenty of business out there for everyone! This mindset allows for fun, collaboration, sharing, and an overall relishing in each others success!
9. Professionalism! Should go without saying, but if someone thinks it’s ok to wear shorts and sandals to showing and/or listing appointments then we will have an issue. NO we don’t have dress codes and as independent contractors we won’t tell you how to dress, but we have a highly respected brand image and simply believe our customers deserve the respect of a professionally dressed agent. Professionalism goes far beyond just attire of course, and we are looking to affiliate with those who strive for the utmost in professionalism in their business. Show up on time to appointments, return calls, communicate with clients and agents, etc. etc.
10. Greed is not “good”! We want to affiliate with independent sales associates who frankly are ok with the company making money too and are looking for a strong customer value proposition. If commission split is the only thing that really matters to you and the goal is to leave little to nothing on the table for the company, then there are plenty of companies that offer those kinds of deals. We all get those emails 3-4 times a day. I’ve found that when a fair financial relationship exists between independent sales associate and the company, both parties win, and even more importantly, the customers win as a result of the resources the company can provide such as marketing, advertising, legal support, management, staffing, services, facilities, resources, etc. etc. etc. With all of that said, we are very competitive with our splits, but our value proposition to our associates and customers is what attracts the best agents to us.
I realize that these 10 things seem pretty simple, and to many, they are completely reasonable and frankly attractive, and to others, they may be a little too much to ask. One of my associates the other day made the great comment that “it seems like you are on a lot more appointments with agents than you actually hire”. My response, was “thanks for noticing, I’m holding out for more great agents like you! Their not easy to find!”. While this could sound like a flippant stroking of the ego, it’s the absolute truth.
So, to sum up this post, it is the standards we have, the people who are attracted to those standards, and the adherence to those standards by all, that makes an office great! Being more selective may take longer to grow sometimes, but the end result is a phenomenal group of high quality, like minded, happy people who are highly productive! Not to mention we have A LOT of fun too!
While it is true, we are building an amazing office out of steel, wood, drywall, paint, carpet, etc. etc. etc., it is the PEOPLE that have and will ultimately continue to make this office so amazing to work in! And, it is because of the PEOPLE that this office is even possible!
As always, if you are not already with Coldwell Banker Residential Brokerage, and would like more information about becoming part of our incredible team, please feel free to email or call/text me at Brad.Pearson@camoves.com or 714-782-2723. And if you are already part of our amazing team, I thank you for continuing to uphold such high standards and make our office such a great place to work!
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Below is a link to our most recent weekly (August 15th) fun video update! (To view, be sure to click the heading if you are reading this in email to go directly to the blog)
We all know how stressful moving can be. The strain put on the human mind during the move from one home to another is immense. Just Google “life’s most stressful events” and you’ll find pages and pages where moving is in the top 5. Healthstatus.com lists “moving” number 3 following death of a loved one and divorce, and is ahead of major illness, and job loss. (http://www.healthstatus.com/health_blog/depression-stress-anxiety/top-5-stressful-situations) Anyone who has moved recently can easily relate. Just the thought of moving sends shivers up my spine, and I’m clearly not alone. From the emotional stress of leaving a place that was so personal and full of memories, to the overall logistics of the actual move process, the nightmare of planning out the move, interviewing moving companies, packing up, and then worrying about everything making it to the destination in tack, and then the weeks and even months of unpacking. It never fails that the one thing you need too is always the last thing to get unpacked.
What is so surprising to me, after 21 years in the Real Estate business, is that so little attention is paid to helping our clients with the actual move process. Of course we all talk about it with our clients, but very few companies actually offer any real support and assistance with the process. As a matter of fact, short of making a referral to a moving company that may offer a discount, most companies and agents do not offer much more than that. So here we are, selling homes for people and for the most part, each agent is on their own to decide how much, if any, support they will offer. Now I realize that there are some agents out there that likely offer more than others, but those would certainly be the exception rather than the norm.
Maybe it’s because of how much I loathe moving, but within a week of joining Coldwell Banker Residential Brokerage, I was barraged with hundreds of incredible tools for Realtors, and their clients, but one stood out to me more than the others. Several of the great folks who were helping me get oriented with the company were a little surprised at how I kept going back to this one client offering. It was the client Concierge Services department within the company and website ConciergeService.com. The website alone is incredible in it’s easy design and all of it’s offerings, but what really impressed me the most was that this is an actual department within the corporate office of Coldwell Banker Residential Brokerage staffed by great people dedicated to assisting our clients with the many aspects of the move process, as well as so many other benefits. The fact that our clients can call this department by phone and talk to an actual move specialist was astounding. I just kept thinking that this is a huge reason why our firm is so successful, why our agents have such a huge referral base, and why we are #1 in corporate relocation in the US. The weight that this free service takes off of our clients during such a stressful time in their lives is something that we take seriously and actually invest large financial resources to make available as well as constantly improve upon. Yet, it is one of the things we talk about the least. I had the great opportunity to meet Pete Nordstrom several years ago, yes, the Nordstrom departments stores family member, and he said something that I had never thought about. He made a great point that Nordstrom NEVER makes a big deal about their service. It’s not in their tagline, or commercials even. They just “provide great service” and their customers spread that word. Clearly their strategy has worked! I have to liken this to how CBRB has positioned this great Concierge Service. Aside from this blog post, you won’t see it in our commercials, or all over our ads, it’s just an offering that is available along with so many others to make the experience of selling or buying a home a great one. And our statistics and rankings as the Number 1 residential real estate company in America confirms that our clients are happy and spreading the word. We weren’t just Number 1 last year, but for the last 17 years consecutively. While so many great firms are out there, Coldwell Banker Residential Brokerage is the ONLY firm to offer a service like this.
Below are some quotes from just a few of our clients that confirm that it’s more than enough for us to just let our clients spread the word on their experience;
“I am a homeowner and wanted to tell you how much I appreciate Concierge and what a help it has been to me. We are just getting started on a bathroom remodel. What a wonderful help and quite a nice perk from Coldwell Banker to have this type of a thing. I do appreciate how helpful everyone has been!” — J. Tschetter, Satisfied Customer
“Thank you so much for your help. It is especially difficult organizing a complex move from Australia, and I am appreciative of any advice and assistance that you can provide. Again, I very much appreciate your guidance and assistance in organizing this move. It was a great relief to learn of this service provided to Coldwell Banker clients.” — K. Palghat, Satisfied Customer
“I genuinely want to thank you and Coldwell Banker Concierge for your help and for the outstanding list of companies you recommend to new homeowners.” — J. Mandel, Satisfied Customer
“The vendor was very flexible and professional, working with me to give me exactly what I wanted for the best price possible. They worked really hard to get the work done on the schedule I wanted – good job! It looks great.” — F. Reingold, Sherman Oaks, Satisfied Customer
“Your service is exceptionally unique and good. We appreciate it very much and our confidence in Coldwell Banker is #1.” — D. Schneider, Satisfied Customer
“It was a mammoth move and the mover did a very good job! The mover paid attention to detail and close follow ups with supervisors.” — M. Firestone, Satisfied Customer
Just imagine how those customers felt and how different their experience could have been without such a great service!
If you would like more information on this great free service, just visit http://www.ConciergeService.com. If you are a Realtor and interested in learning more about the offerings at Coldwell Banker Residential Brokerage, don’t hesitate to call/text or email me at 714-782-2723 or Brad.Pearson@camoves.com.
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I am pleased to announce that effective immediately, Sandra Deering will be returning to the role of Broker of Record for the Southern California Company full-time. With today’s ever-changing challenges and continued strategic growth necessary, having Sandra dedicated wholly to the Broker of Record functions is essential. Sandra will be housed in the main offices in our Irvine Support Center.
It is also with great pleasure that we welcome Tom Pelton as the new branch manager in the Laguna Niguel and Dana Point/San Clemente offices. Tom joins us from the Prudential California Realty office in Brea where he has held the position of Branch Manager since 2007. Prior to that, Tom was a top-producing sales associate with over 50 transactions annually and close to $1 million in GCI. Tom is a leader who practices what he teaches, and his passion to lead and build a culture around positive productive energy and agent collaboration has created much success for his agents. He is an innovative industry leader and trainer in the areas of technology, social media, online lead generation, and agent productivity. Tom brings many attributes to real estate coupled with 25 years of public speaking, both nationally and internationally, on topics such as personal development, sales, marketing, spirituality, and leadership. Tom is thrilled to be back in the Coldwell Banker family where his father and his wife’s mother were Coldwell Banker sales associates in Northern California.
Please join me in thanking Sandra for all she has done in her multiple roles and congratulating Sandra as she returns to her dedicated role of Broker of Record. Also, join me in giving Tom a hearty welcome to Coldwell Banker and our management team. I am confident that the focused roles and the people in them will continue to lead Coldwell Banker Residential Brokerage to new heights in the local markets.
Executive Vice President
NRT, Southwest Region
About 9 months ago, there was no shortage of those who said it “couldn’t be done”. They said “the chances of opening a new office in Yorba Linda amongst some formidable intrenched competitors was a long shot”. And to be honest, and to make a little public confession, there was a little part of me that believed them at first. I mean, let’s be honest, who doesn’t have some doubt when tasked with a huge undertaking, risk, and a huge audience of people that plan to work hard to ensure your failure, called competitors. With that said, I am incredibly thankful for those who not only said “it CAN be done and we CAN do it”, but especially for those who said “we are with you!” I am also thankful for the foresight of such a great company to entrust me to lead this great undertaking and provide us all an amazingly professional and respectful environment that allows for everyone to grow and enjoy their career in real estate. And I would be remiss not to mention my incredibly supportive family who have had to endure many early mornings and late nights to get to this point.
So where are we now? With tremendous pleasure, I can say that we are now at 83 Independent Sales Associates, with many more great people affiliating each week that goes by. We have consistently had “record months” so many times that the bar just keeps getting higher and higher. And the month of July is another one of those record months! This amazing group of agents already have 50 sales with over $30,000,000 in volume and are on track to potentially pass 60 new sales and scare $40,000,000 for the month of July! To put this in perspective, this represents over $1,000,000 in projected Gross Closed Commissions that will be paid to the Independent Sales Associates in one month! Now for a group that is working out of two separate, temporary facilities, and for all intent and purposes, “camping out” until the new Yorba Linda flagship office is opened, this success speaks to their skill, talent, and tremendous focus. While many in the real estate business right now are lamenting that it is “slow”, we are experiencing quite the opposite.
The theme for this weeks video that I’m posting below is “Here we come!”. While we are still in the rear view mirror of several of our competitors, our front license plate is becoming very clear as you’ll see in this fun video!
If you are not yet with our great firm and would like to find out why so many great people have affiliated with us over the past 9 months, then please feel free to email or call/txt me at Brad.Pearson@camoves.com or (714) 782-2723.
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Another week has gone by and huge progress has been made! I must admit that I’ve learned a lot through this incredible process of transforming a vacant medical office building into the beginnings of a luxury Real Estate office. The facilities folks here at Coldwell Banker are just plain amazing. During the demo and construction process, I’m finding that it is inevitable that we will run into obstacles here and there with surprises that come up. What is impressive is that the team not only expects these little surprises/obstacles, but they are prepared with almost immediate remedies and solutions to every situation. Something as simple as a support beam that was discovered and immovable, goes from being an eyesore requiring a complete redesign of our lobby, to a perfectly positioned redesigned modernistic curved reception desk with an inviting walkway to the bullpen and conference rooms. It literally is the mindset with these pros that where there is an obstacle, it can easily become an opportunity to use creativity, collaboration, and plain teamwork to not only resolve the challenge but improve the original design/plan. And this is what happened last week! So along with the beginning of framing some offices upstairs, our lobby has been modified slightly and frankly improved from the previous plans. What I know is that while our move in date is still fluid and subject to many variables, we are making huge progress and the best people are on the job to make this office an incredible showplace once opened!
Lastly, the office and desk count is going to allow us to grow with room for over 100 great Independent Sales Associates! We will have a full compliment of staff and services to provide the support that our agents and clients deserve. The office will be staffed as follows:
-Full time office administrator
-Full time office admin assistant/receptionist
-Full time Marketing Coordinator on site to support and assist agents with their marketing, advertising, farming, design, and more!
-Weekend reception coverage Saturday and Sunday…when real estate sales happen! Few if any of our competitors are staffed on the weekends anymore, yet we believe our clients and agents deserve to have professional reception and assistance on the weekends. Our office will be the busiest in North OC on the weekends!
-Full time Transaction Coordinator
-Full time Branch Manager/coach/leader
-Full time Assistant Manager/coach/leader
-On site full time professional Escrow and Mortgage staff
-2 full time on site mentors
-On call IT support as needed
-Client Concierge Services on demand
As you can see, we are committed to a level of service and support well beyond the average real estate office in the area.
So, not only will we have an amazing facility, but we will be delivering a high touch, high service option right here in North Orange County to those who are looking to grow their business in all price ranges, but especially the high end!
Below is my newest short fun video update. Take a moment to watch it and you’ll see the progress coming along beautifully!
Don’t hesitate to reach out to me with any questions at Brad.Pearson@camoves.com or text/call 714-782-2723.
At least once a week I find myself in a conversation with a real estate agent who shares with me their frustration with being able to stay in front of their database, grow their database, and bring value to their database on a consistent basis that will yield a return in quantifiable repeat and referral business. I find myself sharing all kinds of ideas with them that all require them to be a very active part of the contacting process. From mailing out note cards, newsletters, and making phone calls, to the horribly ineffective old fashioned email campaigns, it just seems like the challenge will never go away. The constant pursuit of something easier, some magical program, seems to be the mission. Yet within minutes of our discussions on this topic, we all find ourselves checking in on Facebook, commenting on posts, and looking to see what everyone is up to, etc. This got me to thinking and being an avid Facebook Group user and member of many different groups, and seeing others using Facebook Groups fairly effectively for many different reasons, I felt it was worth sharing some ideas on how agents could use this free feature to build, manage, and stay in close touch with their database as well as build captured audiences around them by being the creator and moderator of a their own Facebook Groups.
Let’s first define Facebook Groups… Definition according to Webopedia: Facebook Groups are pages that you create within the Facebook social networking site that are based around a real-life interest or group or to declare an affiliation or association with people and things. With a Facebook Group, you are creating a community of people and friends to promote, share and discuss relevant topics.
The definition alone should spark some thought and ideas. One of the greatest benefits of the internet is the ability to collaborate with others on subjects and topics that you share in common. I belong to several Facebook Groups on Real Estate, my community, my hobbies, politics, and business. I visit these groups constantly and have my notifications set to alert me to new posts by other members. When a post of interest is made, I can simply go to the group and read it, like it, and comment. Often times, there are spirited debates that take place in these groups, difference of opinions, etc. but overall, if we are in the group together, we share a common interest. The groups are very interactive and incredibly collaborative in nature. In one real example, I was reading a post on a group I’m in about quadcopters/drones, and was able to avoid a huge and expensive mistake that I was literally about to make that would have destroyed my motors on my drone. Situations like this and others happen every day on these kinds of groups. The power of collaboration amongst like minded people with similar interests is immense.
So, as a real estate agent, whom everyone is your potential client, it only makes perfect sense to not only join Facebook groups that meet your interest, local groups that bring you closer to your community, but it makes perfect sense for you to start your own groups! And frankly the more the better in my opinion. Let me share some ideas, but feel free to explore your own creativity to discover great ways of using these groups.
-Neighborhood group! Farm or live in a particular tract or community? Start a group for that community for all of the neighbors to stay in touch, share local information, collaborate, discuss neighborhood watch topics, yard sale announcements, etc. etc. Offer to manage a group for the local homeowners association even. This is a no brainer for real estate agents since we are always deeply involved in our communities and neighborhoods. Simply start the group and notify the neighborhood with visits, mailers, calls, etc. and before you know it you will have a few hundred people involved and loving YOU for creating it!
-Past Client & SOI business networking group! Create a group where all of your past clients and sphere of influence can connect and network their businesses.
-Local Business networking group! Create and invite all of the local business owners to connect with each other on this group and share ideas on growth and the local business climate and opportunities.
-Real Estate Information group! Create a local group just for real estate information to those interested in the area.
-Local hobbies, interests, sports, groups! Coach a local little league team? Start a group where games can be announced, posted, pictures can be shared, etc. Love fishing? How about a local fishing hot spot group for all of the nearby lakes in the city? Poker, bunco, etc. groups where games are announced. Local Golf group where information on the local golf courses can be shared, pictures, special prices, golf tips, videos, etc. Cycling group. Arrange group rides and share safety tips.
-Best Friends group! How about just starting a group for all of your friends so you can all stay in touch and share with each other.
-Family Group! Create a group for all of your close and distant relatives and reconnect everyone with each other. This group will collectively refer business to you so stay in front of them while bringing them all closer together.
-Charity Group! Create a group to support the local charities, or the cause that interests you the most. Love helping animals? Connect with others who are passionate about helping animals!
-Health and Fitness/Dieting group! Create a local group for people in the community that are focused on getting and staying healthy. Support people who have weight loss goals.
I can go on and on with ideas! There are no limitations on topics that will interest people. And if you are the person bringing this to them, then you end up with a captive private audience to promote yourself to subtly on a consistent basis while bringing something of value that they use daily.
As you’ve no doubt heard me say before, we as real estate agents need to give first, and be on a mission to help our communities and clients. Because none of us are completely defined by our jobs, it is important that we stretch beyond just the topic of real estate and work to connect and bring our communities together. A simple Facebook Group can help do that, and ultimately make you the real estate agent of choice amongst the group members!
Here is a link to learn how to create a Facebook Group in just a few simple minutes: https://www.facebook.com/help/167970719931213/?q=how+to+create+a+page&sid=0OK4UtwGVxhISdfMo
As always, I am here to help you grow your business regardless of company affiliation which is why I write this blog. With that said, I am always looking to add more great agents to our firm and office, so don’t hesitate to give me a call or text at 714-782-2723 or email at Brad.Pearson@camoves.com if you would like to discuss the opportunities at Coldwell Banker Residential Brokerage!
Now go create your groups!
It’s a great feeling to be with a firm with such a strong history and clear vision into the future! If you’re considering a career in Real Estate or currently at a company where there’s more questions than there are answers about it’s future, then take a moment and schedule an appointment to find out what Coldwell Banker is all about! Call or txt Brad Pearson @ 714-782-2723 or email Brad.Pearson@camoves.com . This great video below says it all!
It’s a wonderful thing when a person says they are going to do something spectacular and even more wonderful when they accomplished what they said they would do! Less than 6 months ago Leeann Iacino joined Coldwell Banker Residential Brokerage as the Vice President of Operations with a vision to dramatically improve the already great marketing operations being offered by the firm. While being in charge of multiple different departments, Leeann’s focus on Marketing was paramount as she recognized how critical marketing would be in the newly shifted marketplace to both agents and customers!
It’s incredible to be part of such an incredible company and witness the total transformation and commitment put forth when it comes to marketing! While so many companies consider marketing to be to be a great buzz word to use to attract agents, the end result is often underwhelming at the ground level where it really matters. Valiant and heroic efforts are made by great people who have a genuine desire to deliver great products and services, yet are stretched beyond belief and understaffed for the eventual demand. The better the marketing people and materials are, the higher the demand and more pressure to deliver on a larger scale. This is where Coldwell Banker Residential Brokerage has shown a continuous commitment to deliver incredible marketing staff, support and service to the agents within the firm and ultimately the customers that hire those agents to sell their homes.
It takes many great and talented people for a company to succeed in offering world class marketing products and services to it’s agents and customers!
From having a full CREATIVE, STRATEGIC, and ADVERTISING team to full time experienced MARKETING COORDINATORS in every branch, Coldwell Banker Residential Brokerage has successfully covered every critical aspect of marketing to ensure the agents receive the highest level of products and services, while positioning and even refreshing an already world class brand… COLDWELL BANKER RESIDENTIAL BROKERAGE!
With this constant retooling, growing, and improving of our marketing approach, and almost obsessive commitment to results, it is no wonder why so many agents choose to affiliate with Coldwell Banker because of the amazing marketing tools and support offered!
If you are currently lacking in marketing tools or support, or have never seen what Coldwell Banker has to offer, please don’t hesitate to call, text, or email me directly at (714)782-2723 or Brad.Pearson@camoves.com, and I would be happy to schedule a private confidential appointment with our Marketing Coordinator!